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ESEC is the best place to exhibit everything required for embedded systems from software, hardware and components to systems integration and development platforms. 511 companies from all over the world exhibited in 2009. This remarkable number of exhibitors, has made ESEC the best venue for industry professionals to develop business relationships. In 2010, ESEC will expand to accommodate 550* expected exhibitors. Exhibit at ESEC, and take advantage of this unparalleled business expansion opportunity.

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| *Expected number including concurrent shows. |
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ESEC attracts a significant number of system/hardware/software designers, developers and engineers, who are looking to introduce new solutions for their businesses. ESEC welcomed 113,824 visitors, including concurrent shows, in 2009 and 115,000* visitors are expected to attend in 2010. Meet these qualified users and maximise your business potential in Japan!

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♦ We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.
Fundamental Philosophy of the Totalled Visitor Numbers |
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The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors. |
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The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors. |
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The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition. |
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| Three Major Principles of the Counting Method |
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Only those who visit the exhibition and complete registration on-site are counted. |
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Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition. |
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Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited. |
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Since many visitors with the authority to purchase or the ability to strongly influence a purchasing decision come to ESEC to consider and compare products, ESEC is the best place to conduct business discussions face to face and achieve significant sales results.

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| Success of exhibitors (Extracted) |
Many exhibitors expressed satisfaction with ESEC |
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COVERITY INC. (USA)
Our engineers attended ESEC to find out about clients' needs and provide an in-depth explanation of our products to visitors. As a result, we have received 25 estimation requests and expect about US$8.3 million in sales. |
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ADLINK TECHNOLOGY INC. (TAIWAN)
We have received 400 inquiries and expect US$5 million in sales by end of the year. The Japanese market is crucial for our company to expand our business. ESEC is the best opportunity to maximise contact with existing clients and find potential new clients. |
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CEVA INC. (ISRAEL)
We made appointments with important existing clients, so that we can fully devote our time to each of them. In addition, we were able to meet new prospects and collect qualified sales leads. We have received 9 estimation requests and expect about US$800,000 in sales. |
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NEOWINE CO., LTD. (KOREA)
We have received about 20 estimation requests and expect US$300,000 in sales. This was our first time to exhibit at ESEC and we are very satisfied with the results. ESEC is the best place to obtain new clients. |
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| Success of exhibitors (Extracted) |
The industry's top companies come to buy your solutions |
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TOYOTA MOTOR CORPORATION Electronics Development Div.2
We are planning to introduce a process control solution and debugger for US$250,000. We made appointments in advance with exhibitors and we were able to receive customized proposals on-site. It made it easy for us to find the best solutions. |
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MITSUBISHI ELECTRIC CORPORTAION Energy System Center
We visited ESEC to find the best industrial mother board from among many exhibits and plan to purchase one for US$50,000. It was a meaningful visit since we gained crucial information which we couldn't know from products brochures. |
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PIONEER CORPORATION Technology Management Div., Software Development Div.
We had productive discussions with exhibitors at their special meeting area where they specifically prepared for business guests. We gained a concrete image of their development process improvement services and we plan to introduce one of their consulting services for US$170,000. |
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CANON INC. Image Communication Business Div.
Since ESEC has a large number of exhibitors, we were able to compare various competing products at once. We plan to introduce graphics IP for US$80,000. |
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| Copyright © by Reed Exhibitions Japan Ltd. All rights reserved. |
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